European gaming operator · Sports AI lab

Read everymatchas it happens.

Clash Technologies launches and runs licensed sportsbook and casino brands across Europe, and builds the AI behind them. Live probability models, player tracking and responsible-gaming tools, proven on our own traffic and sold to operators, leagues and media.

142 ms in-play pricing14 sports9 European markets
TrackingLIVE · 25 Hz
Possession58% · 42%
Last actionPass · xT +0.03
Tracked #927.4 km/h
What we do

One company. Three sides of the game.

Running our own sites keeps our models honest. Every product we sell is used first on live traffic we operate and answer for.

Operate

Gaming platforms

We build and run regulated sportsbook, casino and live casino brands across Europe, from licensing, payments and KYC to trading and player support.

  • Owned and white-label brands
  • Sportsbook, live casino, daily fantasy
  • In-house trading desk, 24/7
Analyse

AI analytics

Event-level data feeds and predictive models for pre-match and in-play markets, plus performance analytics for clubs and broadcasters.

  • Win probability, xG and player props
  • Ball-by-ball and possession-level feeds
  • Custom models trained on your data
Build

AI products

Packaged software that operators plug in: pricing engines, personalisation, risk management and early detection of harmful play.

  • APIs and SDKs with clear SLAs
  • Dashboards for trading and CRM teams
  • Runs in your cloud or ours
Brands · Europe

We launch and run gaming brands across Europe.

From licence to first bet, we deliver complete sportsbook and casino brands for European markets: platform, payments, compliance, trading and support, under your name or ours.

SBSportsbookPre-match and in-play on 14 sports, priced by Pulse, with bet builder and cash-out.
CACasino & slots4,000+ slot and table games from certified studios, configured for each market's rules.
LCLive casinoLive-dealer roulette, blackjack and game shows streamed from European studios.
FPFantasy & poolsDaily fantasy, prediction pools and free-to-play games that bring in new players.

EVERY BRAND SHIPS WITH

  • Local licence & compliance
  • KYC and AML checks
  • Local payments & SEPA
  • CRM and bonusing
  • 24/7 trading desk
  • Support in 7 languages

Markets we deliver into

Live 6 marketsLaunching 3 markets
UKLive
United KingdomUKGCSBCALC
MTLive
MaltaMGASBCALCFP
SELive
SwedenSpelinspektionenSBCALC
DKLive
DenmarkSpillemyndighedenSBCA
NLLive
NetherlandsKSASBCALC
ITLive
ItalyADMSBCA
IE2027
IrelandGRAISBCA
ES2027
SpainDGOJSBCA
DE2027
GermanyGGLSBCA

Sample market list. Show only markets where you hold or have applied for a licence.

A new brand, start to finish

12 weeks from contract to first bet
WEEKS 1–2Licence & complianceMarket rules, responsible-gaming setup and KYC flows.
WEEKS 3–6Platform & paymentsBranded site and apps, local payment methods, geolocation.
WEEKS 7–10Content & tradingSportsbook markets, casino lobby, bonus rules and CRM journeys.
WEEKS 11–12Test & launchRegulator testing, soft launch and 24/7 monitoring from day one.
Live model

Watch a match through our eyes.

Drag the slider or press Replay. Every goal and card re-scores the match in milliseconds and moves the price before the replay finishes on TV.

  1. 1
    CaptureOfficial feeds and tracking record every touch.
    ~3,200 events
  2. 2
    ModelSport-specific models re-score the game state.
    every event
  3. 3
    PriceOdds get margin, limits and auto-suspension.
    VAR-aware
  4. 4
    ServeOne API streams to our sites and partners.
    p50 142 ms
PULSE · SAMPLE MATCH1X2 · v4.2
Riverside FCHOME · xG 0.00
0FT0
Northgate UtdAWAY · xG 0.00
Home win0%
Draw0%
Away win0%
Last event: Kick-offLatency 142 ms · Confidence 0.91
AI analytics · Focus areas

Nine problems our AI team is working on.

Some of this already runs on our own brands. The rest is in pilot with partners or in research. Here is where we're putting our models next.

PricingIn production

Micro-markets in milliseconds

Price the next point, next delivery and next corner as they happen, with automatic suspension on danger states.

Target < 100 ms from event to price
PricingIn production

Bet builder correlations

Model how outcomes in the same match move together, so same-game multis are priced on evidence instead of guesswork.

Fewer mispriced combos, tighter margins
Player safetyIn production

Affordability & harm signals

Combine play patterns with deposit behaviour to spot harm early and meet duty-of-care rules from the UKGC, Spelinspektionen and KSA.

Intervention 11 days earlier (median)
Player valueIn production

Lifetime value & churn

Predict which players are likely to leave or grow, so CRM teams spend bonus budget where it is safe and worth it.

Bonus spend tied to safe, long-term value
Computer visionPilot

Tracking from broadcast video

Pull player and ball positions from a standard TV feed, so lower leagues get tracking data without stadium cameras.

Tracking for 3,000+ more matches a season
IntegrityPilot

Match-fixing detection

Compare betting flows across operators with in-play events to flag suspicious patterns for leagues and regulators.

Alerts shared with integrity units
FraudPilot

Bonus abuse & multi-accounting

Graph models link devices, payments and play patterns to catch bonus hunters and organised syndicates.

Detection at first deposit
Generative AIResearch

Match insights in every language

AI-written previews, stat stories and bet explanations, checked against live data before they go out.

Every fixture in 7 European languages
GovernanceResearch

Explainable models for the EU AI Act

Model cards, audit trails and plain-language reasons behind every automated decision that affects a player.

Audit-ready by default
Products

Built on our traffic. Ready for yours.

Each product ships with an API, a dashboard and a named engineer on your account. Pick one to see it working.

11+Gaming brands operated
48kEvents modeled every day
2.1BPredictions served a month
310Leagues and competitions

Sample figures for this mock-up. Replace with audited numbers before launch.

Coverage

Every sport, at the grain it's played.

We model each sport in its own units. Cricket by the delivery, tennis by the point, esports by the round.

Football

320 live markets
~3,200 events per match · xG per shot

Cricket

240 live markets
Ball by ball · 6 deliveries per over

Tennis

110 live markets
Point · game · set, updated every rally

Basketball

180 live markets
~100 possessions per team per game

Esports

90 live markets
Round by round · CS2, Dota 2, LoL, Valorant

Horse racing

40 live markets
Sectional times · 8 furlongs per mile
Responsibility

Fair odds. Safe players. Clean data.

We hold the same licences and face the same audits as our customers. Player protection is built into our models from the first line of code.

Every model decision that affects a player, such as a limit or an offer, is logged and explainable to regulators.

18+Our sites are for adults only. Deposit limits, time-outs and self-exclusion are one tap away on every account.
LicensedRegulated operator in six European markets, with independent RNG and model audits every year.
Safer gamblingGuardian runs on every account we operate and flags harmful patterns early.
IntegrityOfficial league feeds and suspicious-betting alerts shared with governing bodies.
PrivacyISO 27001 controls and GDPR-ready handling. Partner data never trains shared models without consent.
Partnerships

Get the full feed.

Tell us what you run. We'll send a sample feed and a model report for your sport within two business days.

[email protected]Head officeApi Compound 2, Api Villas
Dubai, United Arab Emirates
Sample form. Nothing is sent from this mock-up.